President & Founder
Eric T. Dahlberg grew up in Calgary, Canada, and graduated from Williams College in 1985 with a degree in Chemistry. He joined the US Army and was posted to the Presidio of San Francisco, where he assisted in a variety of medical research projects over the course of three years. Like many fresh transplants to the Bay area, he took an interest in the local attractions, including the region's wines. 1987 saw an early attempt to turn this new-found avocation into a vocation through a part-time position at California Wine Merchant in San Francisco's Marina district.
In 1989, military service complete, he began a career in the environmental remediation industry. He spent 12 years, much of it engaged in the efforts to recycle Northern California's military bases.
In 1994, Dahlberg moved to Napa, and in 1996, helped to start Tarius Wines, specializing in Zinfandel and Pinot Noir. In 2000, his company employed Reverse Osmosis (RO) technology to reduce the concentration of alcohol in their wines. Fascinated, he went to work for the company which had provided that service in 2001. In 2002, he founded Winesecrets, originally to bring RO technology to Canada's community of wine producers.
In 2003, Winesecrets was awarded a contract by the California Energy Commission to demonstrate Electrodialysis filtration technology to wine producers in California. This contract was successfully completed in 2006. Over the years, Winesecret’s offering grew to include RO, ultra-filtration, microfiltration, distillation, centrifugal clarification and electrodialysis in a variety of wine production techniques. Mr. Dahlberg has also participated in the development and implementation of wine-related technologies involving high powered sound and robotics. Winesecrets operates a beverage production facility and distillery in Sonoma County.
In 2014, Winesecrets entered a Channel Partner Distribution Agreement with GE Water and Power. This has broadened the reach of his company to participate in a variety of process water, water treatment, and water recycling initiatives.
Director Of Finance
William (Bill) Atwood has over 12 years of accounting experience to include working at a local public accounting firm for 10 years, while there he earned his C.P.A., a certification he has held for over 5 years. He worked primarily with local wineries and his interest in the wine industry grew. With a desire to be more involved in the wine industry, Bill transitioned to a firm who specialized in CFO and controller level consulting services where he filled the role as Controller on site for several mid-sized wineries and worked with clients to provide timely and accurate financial reports.
Bill comes to American Winesecrets with 5 years’ service in the United States Navy as a Lockheed Viking S-3B Aircrewman, and is a perfect addition to the Winesecrets team of veterans. He lives in Santa Rosa with his wife and two children.
"What I love about my work is the people. We have a great team with a wide variety of talent that creates an interesting and dynamic business of which I appreciate being an integral part.
"I feel we offer a level of professionalism not matched by anyone else in the industry. I want to see our customers realize the best from their products. Our services compliment that goal.
"The wine industry is changing, there are a lot of tools available to winemakers which they need to explore and determine what is right for their needs.
"I love my family and am fortunate to have extended family close by. My children are growing up with their cousins and we do a lot together as a big chaotic scene. I love my time with them whether it’s dinner, swimming, building Legos, or just hanging out, they are the best part of my life. "
"The most important part of my job is the people. When my staff is cared for, our customers will be cared for."
Travis graduated from Napa High School before attending the University of California, Berkeley where he received a Bachelor of Science in the field of Conservation Resource Studies with a Minor in Education. He then spent two years working with the AmeriCorps National & Community Service Program, building school gardens in the Berkeley Unified School District and teaching environmental education to K-12 students. When his 2 year term of service was complete, he was hired by the BUSD as a Program Administrator to manage the implementation of a large USDA grant aimed at teaching students, parents, and staff about the importance of exercise and nutrition.
In 2006, Travis left BUSD to relocate to Sonoma County with his family. While his wife pursued her medical residency at Sutter Hospital, Travis spent two wonderful years focused on raising his son. A longtime home brewer and hobby winemaker, he decided that a career change was in order and became attracted the region’s wine business opportunities. He joined the Winesecrets team in 2009 as a distiller and cellar worker, and in 2012 he was made Operations Manager. Travis brings his scientific background, administrative experience, and passion for distilled spirits to the Winesecrets team. He lives in Sebastopol with his wife and two children.
"My favorite part of my job is our systems. I like to solve problems."
Admin Services Coordinator
Bree grew up in Southern California before moving to Sonoma County for college. She graduated SRJC before attending San Francisco State University. After falling in love with the area she decided to permanently stay. She has a passion for cultivating excellent customer relations and ensuring client satisfaction. She is also our Salesforce Administrator. When not at work, she enjoys spending time with her husband and daughter.
Client Care Coordinator
Jacque grew up in Sonoma County and graduated from Rancho Cotate High School. She is experienced in receiving, displaying product inventories, managing account receivables and payables; customer relations and scheduling.
Jacque is focused on addressing customers’ needs in a friendly and professional manner.
"I love working with such a great group of people that are so supportive of my new family and my career goals.
"I like working with local and distant winemakers to achieve their goals of producing the quality product they are striving for. It is nice to feel the appreciation/gratitude from our customers when we have completed a service or fulfilled an order.
"Winemakers often think we only fix bad wine (which we do) however we also ensure quality in already great wine.
"At this point in my life what I enjoy best on my time off is spending time with my husband and our new baby. Not to mention an occasional wine tasting here or there."
Catherine earned her BS in Biological Sciences UC Davis and worked for nine years in the Enology labs at Gloria Ferrer Winery, Bogle Vineyards, Duckhorn Vineyards, to name a few. She excels at following chemical procedures and conducting experiments and trials, which is what she loves best to do for her clients.
"I love working here - it's fun. I love showing winemakers the good results we have on their wine."
Field Services Technician
Studied Biology and Chemistry at SRJC and graduated with a Certificate in Viticulture Management. He’s been working since Vinovation, 16 years. He is the Warriors’ biggest fan.
"I love what I do here at Winesecrets, there is always something new, a new challenge and the opportunity to do my best work."
Cellar Technician III
Winemaker/Cellar Technician III
Jordan grew up on a dairy farm in Troy Vermont where his family still is today. He joined the Navy just after September 11 2001 as a machinist's mate and spent five years in service. He left as an E-5 (second class petty officer). After the navy, he worked for a few years in maintenance position while attending school part time. He finished his degree in Enology at Fresno State. After a summer internship with Bronco wine company and a harvest internship with Quintessa, he became the winemaker at Weibel Family Vineyards in Lodi where he learned charmat process in making sparkling wine.
" l love brewing beer and making (and enjoying) wine- especially reds. Hearing the ocean crash the shore and seeing a mountain off in a distance makes me smile. "
Taylor Marchand was born in Arlington, VA. Taylor has Certified Sommelier status and has served as Maitre 'D at Restaurant 2941 in Falls Church, VA.
After graduating with a Bachelor's in Music from Shenandoah University, Virginia, he worked for the esteemed Westlake Studios in Hollywood, CA, working alongside the likes of Dr. Dre, Michael Bolton, and Jamie Foxx, to name a few.
He moved to Napa Valley in 2009 where he worked at Hyde de Villaine, held critical tastings with Aubert de Villaine of Domaine Romanee Conti, and was tutored under the gracious Stephane Viver as how to produce world-class Burgundian Pinot Noir.
Field Services Technician
Warren was born in Rock Island, Illinois. After moving just about everywhere in the United States he landed himself in Las Vegas, Nevada for his high school years.
After high school Warren attended the University of Nevada, Las Vegas studying Business/Marketing. In 1983 he moved to the Bay Area where he found his location sweet spot and has been ever since. Along the way he decided to put his Business/Marketing education to work and he along with three other partners started a microbrewery in Novato, CA. Unfortunately due to lack of capital and the operation being too small this venture ultimately lasted only a few years but the knowledge gleened was priceless and his interest in alcohol production was fueled, eventually leading him to the wine industry.
In the year 2000 Warren came to work for Vinovation Inc as a still operator where he thrived and quickly learned the ropes. He became a mobile operator and began doing some of the first Alcohol Adjustment and Mobile VA Removal filtrations in the wine industry as Vinovation was who first patented these technologies. In 2008 Winesecrets acquired Vinovation Operations and Warren came to work for Winesecrets, continuing wine filtration as a Mobile Operator. He ultimately became the Lead Mobile Operator because of his experience, dedicated service, and leadership skills. Mr. Stief lives happily in Santa Rosa, CA with his wife Traci and continues to build on now more than 14 years of wine filtration work.